Full-time · 3–5 years’ experience · Open to mid-career switchers

About Mission Possibly

Mission Possibly is a Singapore group of adventure brands. Each one teaches something hard properly, in a small group, at your level:

Every Season Counts (ESC): snowboard and ski camps that take riders from first slide to black runs, at Bonski Guangzhou, in Japan and in Switzerland, plus Steezy Snow, our competition-festival brand. Most of our riders come from Hong Kong, Taiwan, Singapore, Malaysia and Thailand, and learn to ride as adults.
cat.treks: small-group adventure trips for women only, from surf camps in Bali to the Sahara, built around a community that makes strangers into friends.
New brands on the way, including CurioTour, adventures for young families.

More about the group: missionpossibly.com

We’re a small, early team. You’ll own real work from week one, and you’ll see what it does.

Start with our why

Please take the time to understand what we’re building before you apply. It matters more to us than any line on your CV.

Our vision: an Asia where people keep getting better at hard things, with friends, at every age.

Our mission: we teach you a hard skill, in a small group, and bring you home safe.

We believe close friends come from hard things done together, that a trip should leave you better at something, and that the people who’d turn up for you at 2am matter more than a bigger house. We’re building this to last 30 years, not to sell in 3.

Read our vision, mission and manifesto, then look around the ESC and cat.treks websites and their Instagram. The people who do best here can tell you, in their own words, why this mission matters to them. This role writes the story every customer hears, so you can’t fake it. If you don’t feel it, it will show in the work.

The role

You own how our brands find, engage and convert the right customers, starting with ESC and cat.treks and taking on new brands as they launch. You will use a strong understanding of product-market fit to identify where each brand’s audiences are, sharpen how we position each product, and turn insight into campaigns that move people from first discovery to booking and advocacy.

This is a hands-on growth role across strategy and execution. You will build full-funnel, omnichannel campaigns; create offers and campaign landing pages; run events that turn followers into guests; develop creator partnerships; and measure what changes customer behaviour and commercial results.

What you’ll do

Shape audience and product positioning: understand customer needs, market signals and product-market fit for each brand; identify the most promising audiences, markets and channels; and turn those insights into clear positioning and campaign briefs
Build full-funnel campaigns: plan joined-up campaigns across paid, owned, earned, social, email, partnerships, events and on-site experiences, from awareness and consideration through conversion, retention and advocacy
Plan across brands: set priorities and budgets across ESC, cat.treks and new launches, so each brand gets the right focus in its peak season and no two campaigns compete for the same customer
Activate offline: design community events and partner activations that people want to come to, and turn the people in the room into bookings
Lead creator partnerships: source and assess creators, athletes and brand partners; shape the partnership idea; agree briefs and deliverables; manage execution; and measure reach, engagement, leads and bookings
Create campaigns people want to join: develop customer-engagement ideas that deepen participation, spark conversation and turn guests into repeat guests and advocates
Design campaign journeys: define the campaign strategy, audience, message, offer and conversion path; brief and shape landing pages; and improve them through testing and customer feedback
Run paid acquisition: manage Meta campaigns, test audiences, hooks, offers and creative, and move budget toward what delivers qualified demand and bookings
Use SEO to capture intent: apply practical SEO knowledge to campaign and evergreen landing pages, content briefs, on-page structure and search-led opportunities
Manage social and owned channels: plan the content calendar, write or edit copy, publish with each brand’s community team, and connect daily content to wider campaign goals
Measure impact: set clear objectives and funnel metrics, establish useful baselines, report performance, and explain what each initiative changed — not just what activity was delivered
Work with our freelance media buyer, designers, video editor and each brand’s team to ship high-quality work on time
Keep every touchpoint true to each brand: ESC plain, warm and rider-first; cat.treks warm, confident and made by women for women
Run campaigns in English, and in Traditional Chinese for our Hong Kong and Taiwan audiences

What you bring

A clear, personal why for our vision and mission, and the curiosity to learn each brand and its customers properly before you market to them
3–5 years of hands-on growth, integrated marketing, brand marketing or campaign experience, with clear examples of work you helped take from strategy to execution and measurement
Strong product-market fit instincts: you can connect customer insight, audience selection, product positioning, channel choice and commercial goals
Experience planning and delivering full-funnel, omnichannel campaigns, rather than working in only one channel or one stage of the customer journey
Experience running offline events or activations that led to measurable sign-ups or sales
Demonstrable experience in creator or influencer partnerships, including selection, briefing, activation and performance review
Experience shaping campaign landing pages, offers and conversion journeys with designers, writers or developers
Confidence using campaign and funnel data to evaluate impact, explain trade-offs and decide what to improve next
Working knowledge of SEO, including search intent, keyword-informed content, on-page fundamentals and landing-page optimisation
Hands-on familiarity with Meta Ads Manager and core measures such as CPA, CTR, conversion rate, cost per booking and return on spend
Clear, persuasive writing and strong campaign judgement
Strong project management: you can run launches across more than one brand, creators, agencies, events and a content calendar at the same time, and still hit your dates

Nice to have

Cantonese or Mandarin, and knowledge of Hong Kong, Taiwan or Malaysia audiences
Experience in travel, sport, outdoor, community or experience-led brands
Experience marketing to women, or with women-led communities
Canva or basic video editing skills (CapCut or Premiere)
You ride, hike or travel, or you want to

Why you’ll like it

You’ll own the whole funnel, across more than one brand, not one slice of it
Your work will shape the product story as well as the campaign
Your impact shows up in engagement, qualified demand, bookings and repeat participation
Fast feedback, a small team and real responsibility

What every role gets

A seat on a small team that moves fast and ships real things
Time on our camps and trips, where the role allows it
Direct access to the founders, not layers of management
Room to grow the role as the company grows

How to apply

Apply below with your CV and a short note that covers three things:

Your why: what our vision and mission mean to you, and why they matter in your own life. Be specific. We read this first.
One campaign you helped take from insight to measurable impact.
One thing you would change about the customer journey on ESC or cat.treks.

We read every application. Shortlisted candidates get a 2–3 hour case study.

🌈 Everyone is welcome here. We actively support mid-career switchers, people looking for a second chance in life, and persons with disabilities (PWDs). It is our mission to consider everyone from all walks of life — if this role excites you, we want to hear from you.

Growth Marketing Manager